The M2 Spinnerbait carries a story as rich as its performance. Its roots go back decades, to days when my father and I would drive an hour and a half just to visit Marvin—an old family acquaintance with a gift for building extraordinary spinnerbaits. We’d find him out back cracking open lead-acid batteries to harvest the lead, crafting baits with an almost mythical touch. Then one winter, we went back… and Marvin was simply gone. Vanished without a trace. My dad always joked he’d been scooped into witness protection, taking his secret spinnerbait magic with him.
Left without a source for the baits we trusted, my father and I began experimenting. Today’s M2 Spinnerbait is the evolution of Marvin’s original design—refined, balanced, and tuned into a precise, high-performance lure worthy of its heritage.
The M2’s uniquely engineered head design is built to deflect—glancing cleanly off wood, rock, and hard cover to trigger reaction strikes. As any dedicated spinnerbait angler knows, that deflection is often the difference between a follow and a fish in the boat.
We pair this proven design with premium U.S.-made ball-bearing swivels, top-grade blades, and an array of blade configurations to match any water condition or retrieve style.
Fast retrieve: The M2 produces a subtle rolling action that perfectly imitates a fleeing baitfish.
Slow roll: With Colorado or Indiana blades, the high-quality wire transmits every vibration straight to your hands, letting you feel the cover, the thump, and the moment of truth.
Over cover: Exceptional at crawling through brush and fluttering back to the bottom with fish-calling flash and thump.
